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ECUADOR SHOWCASES TOURIST PORTFOLIO AT THE 2015 ASTA GLOBAL CONVENTION

The Ecuadorian Embassy in Washington, DC participated in the 2015 ASTA Global Convention to Promote Ecuador’s Tourist Destinations

September 2, 2015 (Washington, DC) – The Ecuadorian Embassy in Washington, D.C., participated in the 2015 ASTA Global Convention as part of its strategy to help position Ecuador as a World-class touristic destination among key players of the tourism industry in the United States, one of the top five key tourism markets for Ecuador.

The Embassy’s participation in this renowned tourism event started on August 29th, when it opened its doors to 80 U.S. travel agents for a presentation on Ecuador’s tourism industry, destinations and developments of the All You Need is Ecuador campaign, followed by a tasting session of traditional Ecuadorian dishes.

As a sponsor of the ASTA Global Convention, the Embassy also took part in a two-day tourism trade show hosting an exhibition booth to promote Ecuador’s tourism portfolio among tour operators, and travel suppliers from around the world to connect and establish new business relationships.

“ASTA Global Convention is an opportunity to for us to present the vast and wonderful touristic destinations Ecuador has to offer to the American market,” said Francisco Borja, Ecuadorian Ambassador to the United States. “We want everyone to know that Ecuador’s country brand, ‘Ecuador Loves Life’ represents a strong commitment to responsible tourism that seeks to increase the number of visitors to our county while protecting and preserving our natural resources.”

The Embassy’s Communications and Cultural department also participated in the convention’s ‘Sustainability Panel’, where the embassy had the opportunity to share Ecuador’s experience in adopting and implementing sustainable tourism practices.

This year’s ASTA Global Convention hosted around 700 guests and approximately 450 delegates. ASTA member companies account for an estimated 83% of annual sales produced by travel agencies in the United States, totaling 152 billion in sales in 2014. ASTA was created in 1931 and is the largest society of travel agents in the world with over 6,500 members.