Monday 19th of February 2018 | Spanish | English

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Today, the Embassy of Ecuador in Washington, DC hosted a breakfast, at the Willard Hotel, where Ecuadorian Ambassador Francisco Borja met with tour operators, media, and cultural organizations from the Washington, DC area to present Ecuador’s potential as a prime tourism destination and the FEEL AGAIN project, the second phase of the worldwide All You Need Is Ecuador campaign.

The event supports the government’s efforts to sustain the country’s broader goal of changing its productive matrix and transitioning away from oil-based revenues by diversifying its economy. Focusing on tourism from the U.S. is also part of a long-term plan to increase bilateral trade and strengthen the ties between the peoples of our two countries.

“We are excited to have the opportunity to meet with key players of the tourism industry here in Washington, DC,” said Ambassador Borja. “The United States is the second largest market for the Ecuadorian tourism industry. So that we can explain the many new and exciting world-class tourist offerings our beautiful and biodiverse country has to offer, and to attract more American citizens to come visit our country, it is very important that we establish strong relationships with people and organizations in the nation’s capital through events like these.”

During the event, the Embassy highlighted the different touristic resources the country has to offer in its four different regions: the Andes Highlands, the Pacific Coast, the Galapagos Islands and the Amazon Rainforest. An important component of the second phase of the All You Need is Ecuador campaign is that it is aimed to engage American tour operators, travel reporters, bloggers and other influential figures of the tourism industry in the United States.

As a result of the successful All You Need Is Ecuador campaign, along with the increased investment in a state-of-the-art tourist infrastructure in the country, Ecuador has witnessed a boost in the country’s tourism industry. In 2014, the tourism sector in Ecuador contributed $1.5billion (USD) to the country’s economy, equivalent to 5% of GDP, making it Ecuador’s third largest industry. Ecuador also welcomed 259,468 US visitors in 2014, a 5% increase from the previous year.