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ECUADOR LANZA UNA NUEVA CAMPAÑA TURÍSTICA EN LA CAPITAL DE ESTADOS UNIDOS

Wednesday, July 8th, 2015

Ecuador presenta FEEL AGAIN, la segunda fase de los esfuerzos promocionales de la campaña internacional de turismo: “All You Need is Ecuador”

La Embajada del Ecuador en los Estados Unidos y el Ministerio de Turismo de Ecuador lanzaron oficialmente en Washington, D.C. “FEEL AGAIN”, la segunda etapa de la campaña internacional de promoción turística del país All You Need Is Ecuador. Con un despliegue de anuncios que promueven la imagen de Ecuador en el sistema del metro y autobuses de la capital estadounidense durante el verano, la campaña invita a los turistas a experimentar Ecuador de una forma más única y personal. FEEL AGAIN promueve a Ecuador como un destino donde los turistas pueden volverse a conectar con la naturaleza y consigo mismos, desde la Amazonía a las islas Galápagos y desde la costa del Pacífico hasta las montañas de los Andes.

El Embajador de Ecuador en los Estados Unidos, Francisco Borja, dijo que: “Estos esfuerzos sostenidos de promoción del turismo son parte de una estrategia más amplia del Gobierno ecuatoriano para diversificar la economía e implementar un modelo económico menos centrado en ingresos provenientes del petróleo. El enfoque en el sector turístico es parte de un plan a largo plazo para aumentar el comercio bilateral y fortalecer los vínculos entre los pueblos de nuestros dos países”.

La porción de la campaña FEEL AGAIN en Washington, D.C. cuenta con siete autobuses turísticos decorados con coloridos anuncios promocionales que muestran reconocidos destinos turísticos del país. Los autobuses se podrán ver por toda la ciudad, incluyendo monumentos emblemáticos de la capital, desde el 6 de julio hasta la primera semana de agosto. La campaña en Washington, D.C. también incluye 100 paneles publicitarios (25% de todos los vagones del metro) en el sistema de férreo de la capital.

Durante el mes de julio, la Embajada de Ecuador también será la anfitriona de un evento de mesa redonda en Washington, DC, donde el Embajador Francisco Borja se reunirá con operadores turísticos, medios de comunicación y las organizaciones culturales del área metropolitana de Washington, DC. La discusión se centrará en la campaña FEEL AGAIN y el por qué Ecuador es un destino turístico de clase mundial que tiene mucho que ofrecer para viajes de negocios y turismo.

La campaña es una continuación de la inversión de 28 millones (USD) en esfuerzos de promoción turística All You Need is Ecuador, a nivel mundial, en el 2015, la cual incluye el primer comercial extranjero durante el medio tiempo del Super Bowl, así como los anuncios en la televisión, en línea y eventos públicos en los mercados clave de Estados Unidos, incluyendo Nueva York, Massachusetts, Connecticut, Florida y California.

Como resultado de la exitosa campaña All You Need Is Ecuador, aunado con el aumento de la inversión en la infraestructura turística del país, Ecuador ha sido testigo de un aumento significativo en la industria turística del país. En el 2014, el sector de turístico en Ecuador contribuyó $ 1.5billion (USD) a la economía del país, equivalente al 5% del PIB, haciendo de la industria turística la tercera más grande de Ecuador. Durante el 2014, Ecuador también dio la bienvenida a 259,468 visitantes de provenientes de Estados Unidos, un aumento del 5% con respecto al año anterior.


MESSAGE FROM AMBASSADOR FRANCISCO BORJA ON THE OCCASION OF THE 4TH OF JULY

Saturday, July 4th, 2015

Dear Friends,

On Behalf of all of the Government of Ecuador and all the Ecuadorian people, I would like to congratulate the people of the United States of America for the 239th anniversary of the events that gave birth to the nation 318 million people hold dear.

Our two countries share a unique past as pioneers of the independence movements in the Americas. This Independence Day, I would like to express my gratitude for the opportunity that I have to continue building a foundation of mutual understanding between the United States and Ecuador and sincerely wish that we continue a relationship that forges a more prosperous, safe, and secure future for our nations and our region. The two nations also share the desire to build a society of opportunities for everyone, for which it is necessary to have social justice and equity.

Both of our people know that stability, prosperity, and safety come with a tremendous cost for our ancestors and to many of our families in these modern days. In remembrance of the sacrifices endured by those who fought for liberty and freedom that make the United States what it is today, let us not forget the commitment shared by our two countries to make the world a better place for our citizens and the rest of the world.


CRISTINA MORRISON, “BARONESA”- INTEGRATES HER BACKGROUND IN HER UNIQUE ARTISTIC STYLE

Wednesday, July 1st, 2015

For Cristina Morrison, acting and singing are beyond mere hobbies she enjoys partaking in, so much as they comprise the very essence of who she is. Her love of the performing arts stems from generations of family members involved in media and the arts, from acting to singing to theatre performances were destined to be a “natural” and “easy” path for her to take. However, despite her journey in the performing arts, Cristina faced certain obstacles, especially when she moved to New York. “It’s been a challenge for me trying to establish myself in New York and landing gigs here, as well as getting the venues, which is always hard when you’re new in the city and you have to knock on doors.”

New York has given Cristina the opportunity to challenge herself even more. Knocking on doors, getting out there, and producing music have been some of the things she has done to get her voice and talent out there. “I produced my first two albums here and I think that’s the best thing that New York has given me. I continue to work, grow and look for ways to break through the industry,” said Cristina.

That level of passion, she says, is inherited from her mother, who also passed down to her a certain exuberance for, and enjoyment of, life, a trait Cristina refers to as “joie de vivre.” Through those instilled qualities, diverse background, and natural talent, she was able to achieve relative success and recognition in Ecuador, prompting her to move to New York and try her luck there.

Born from an Ecuadorian mother and an American father, it was this mélange of cultures that helped shape Cristina’s identity as an Ecuadorian-American hybrid. Her years in Italy studying in drama school provided her with more than just fluency in a new language and a unique artistic style, but also provided her with a new place to call home. Now, Italy is just as integrated into her background of cultures as Ecuador and America are, evident in her affinity for Italian food and music, inspiring her to release several songs in Italian.

Cristina’s talents extend beyond music and delve deeply into acting and theatre performances. Recently, she took part in the first ever Ecuadorian film festival in New York City. The festival lasted from 17 to 20 June, where 13 Ecuadorian films were screened, including “Feriado,” a coming-out story of 16-year-old Juan Pablo in the face of family scandal, a film which Cristina acted in and was an associate producer of. She was also one of the moderators of the film festival.

As a board member of the Screen Actors Guild in Ecuador, with two music Albums, and several theatre and film and television performances, one can definitely say that Cristina has achieved success. But according to her, the definition of success is different according to each individual. Her two cents on success were: “define your version of success and persevere to accomplish it.”


CRISTINA MORRISON, “BARONESA” – INTEGRA SUS EXPERIENCIAS CULTURALES Y PERSONALES EN SU CARRERA COMO ARTISTA

Wednesday, July 1st, 2015

Para Cristina Morrison, el actuar y cantar van más allá de meros pasatiempos. Desde una edad muy temprana se adentró en el mundo de las artes y el teatro con el propósito de seguir los pasos de sus padres. Actuación, canto y teatro eran solo alguna de las actividades que de manera “natural” formaron parte de su trayectoria profesional.

Nacida de madre ecuatoriana y padre estadounidense, Cristina heredó una identidad híbrida llena de influencias culturales que luego le sirvieron de inspiración para la composición de su música y su actuación. Sus experiencias de vida en Italia, Los Ángeles y Ecuador, la prepararon a mudarse a la capital del teatro en EE.UU.—Nueva York.

“Para mí ha sido un reto establecerme como artista en la ciudad, tratar de conseguir lugares y trabajos para cantar. Es difícil, es una ciudad nueva y por supuesto hay que tocar muchas puertas”, dijo Cristina. No obstante, Cristina aseguró que ha logrado producir sus primeros dos álbumes y sus mejores proyectos en esta ciudad. “Continúo trabajando y creciendo y me gusta escuchar a mi audiencia para ver qué funciona para ellos y qué no. Recientemente, estuve en una gira por Ecuador y recibí mucho apoyo de mi patria y eso me dio mucha satisfacción porque sé que estoy llegando a las personas con mi música y mi talento artístico”.

Cristina se describe como una persona apasionada por su carrera. “Esta cualidad es heredada de mi madre, así como lo es el llamado disfrute de la vida o “joie de vivre”. Los talentos de Cristina se extienden más allá de la música y se profundizan en temas de actuación y teatro. Recientemente, participó en el primer festival de cine ecuatoriano en la ciudad de Nueva York. El festival se realizó desde el 17 al 20 de junio, donde se proyectaron 13 películas ecuatorianas, incluyendo “Feriado”, una historia sobre Juan Pablo un joven de 16 años de edad que se encuentra en medio de un escándalo familiar, película en la que Cristina actuó y fue productora asociada.

Además Cristina participó como una de las moderadores del festival de cine. Como miembro de la junta del Sindicato de Actores, en Ecuador, con dos álbumes de música, y varios teatros y actuaciones en cine y televisión, sin duda podemos decir que Cristina ha alcanzado el éxito y continúa trabajando para posicionarse más en la ciudad de Nueva York. Cuando le preguntamos qué significaba el éxito, en sus propias palabras nos dijo: “la definición de éxito es diferente según cada individuo. Para lograrlo es importante que sepan definir su versión del éxito y perseverar hasta el fin para lograrlo”.


CHRISTIAN PONCE – DIRECTOR OF THE DEBUT EDITION OF THE ECUADORIAN FILM FESTIVAL IN NEW YORK

Wednesday, July 1st, 2015

Christian Ponce is an Ecuadorian director passionate for the world of cinema and the arts. Through film festivals around the globe, Christian has succeeded at promoting countries such as Venezuela, Colombia, and now Ecuador. He inaugurated the first Ecuadorian Film Festival in New York City last June 17 at Tribeca Cinemas. Christian said that this event was a milestone in his career as he was able to bring together hundreds of people in New York City. The Embassy of Ecuador had the opportunity to speak with Christian after the Ecuadorian Film Festival (EFFNY) and he shared with us his experience working on such a dynamic project that has promoted Ecuador as an international tourism destination and film location.

Embassy of Ecuador: Where did the idea of organizing the first Ecuadorian Film Festival in New York come from?

Christian: I studied economics at the Universidad San Francisco de Quito, at the time a relatively small liberal arts college. I had the chance to work on my first film project with friends and ended up turning it into a short film. Also, having friends who already worked in the industry definitely sparked my interest to join the group. Years later in New York, my friend Nandar Godoy, invited me to participate in a film series of the Consulate General of Ecuador, Gabriel Roldós had brought from Washington DC in another program that Maria Amelia Viteri had organized there, as well. Hence, the Ecuadorian Film Festival in TriBeCa happened.

Embassy of Ecuador: How long ahead were you planning the EFFNY?

Christian: I think the idea of the festival itself was born after we presented ‘With my heart in Yambo’ four times in New York. That time we were able to accommodate all the people who came every day to see the movie. I think that was in 2012. That is when I started to dream about organizing a festival. I thought to myself, if there are people in Ecuador who against all odds make film, then we would definitely give it a try, and do the same thing here in NY. TriBeCa allowed us to do.

Embassy of Ecuador: What was the aim of the Festival? Do you think you accomplished the goal?

Christian: Films are meaningless if nobody watches them. Unfortunately, networks of distribution and exhibition are made by an industry that leaves little room for other films. That’s why the festivals are important because they allow you to show the film that comes from other places and other intentions. I like the film in part because it allows me to live what otherwise could not live. It’s like cheating on my life. It is getting in a life that is not yours, in a world that is foreign, while feeling part of it. Good cinema tells you what you did not know, takes you where you have not been, but you get to because it is universal, because it plays with your emotions after all. Ecuador is a diverse country in many ways. The idea of this first festival was to get the word out! We brought a broader, Ecuadorian and not Ecuadorian Latino and non-Latino, both inside and outside New York audience. We achieved many things we set out and most importantly—we brought together many people to live intensely a story that could only happen in an Ecuadorian universe.

Embassy of Ecuador: Do you have an estimate of how many people were at the Festival?

Christian: 1,900 seats were filled throughout the days of the EFFNY. If on average each person saw two films are talking about a crowd of about 950 people. We had not a single empty function and had some full functions. That anywhere in the world, with any kind of film, is called a true success. We are very happy.