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“ALL YOU NEED IS ECUADOR” CAMPAIGN ARRIVES TO WASHINGTON, DC

Friday, November 7th, 2014

Tourism and trade mobile ads campaign reaches Washington D.C. after stopping in Miami

Washington, D.C.—(November 7, 2014) The Government of Ecuador has officially brought to Washington, D.C. the global “All You Need is Ecuador” advertising campaign, which aims to promote the diverse tourism and trade opportunities available in one of the fastest growing and most dynamic Latin American countries. The campaign highlights the rapidly-increasing trade, tourism, and cultural ties binding Ecuador and the United States via big and bold moving ads across major cities—and now the nation’s capital.

Starting this week in Washington, D.C., the ad campaign features double-decker tour buses wrapped with colorful ads that showcase famous and irresistible Ecuadorian exports such as shrimp, ceviche, chocolate, and roses, as well as top Ecuadorian destinations such as the Galapagos Islands, the Amazon Rainforest, and the Andes mountains. The buses will be visible throughout the city, including landmark locations such as Union Station, The White House, Dupont Circle, the National Cathedral, Embassy Row, Arlington National Cemetery, the Pentagon, Lincoln Memorial, and the Washington Monument.

The campaign launches along with a social media campaign featuring contests with unique Ecuadorian prizes, as well as the release of a new bilateral trade report issued by the Embassy of Ecuador to the U.S. that emphasizes the record double-digit increase of Ecuadorian exports to the Unites States.The tourism and trade campaign will continue in Washington through December, and will also launch this month across Chicago’s public transportation system before extending to other major cities across the U.S.

For more information regarding the “All You Need is Ecuador” campaign and moving ads dates, please visit www.keeptradegoing.com and/or www.ecuador.org.


LA CAMPAÑA ‘ALL YOU NEED IS ECUADOR’ LLEGA A LA CAPITAL DE ESTADOS UNIDOS

Friday, November 7th, 2014

Anuncios en movimiento destacan los avances del comercio, turismo y desarrollo cultural entre Ecuador y Estados Unidos

El Gobierno de Ecuador ha traído oficialmente a Washington la campaña mundial “All You Need is Ecuador”, que tiene como objetivo promover la diversidad de oportunidades de turismo y comerciales disponibles en uno de los países latinoamericanos más dinámicos y de más rápido crecimiento. La campaña resalta los lazos comerciales, turísticos y culturales entre Ecuador y los Estados Unidos, a través de anuncios de grandes y llamativos que se mueven a través de las principales ciudades del país, y ahora la capital del país.

A partir de esta semana en Washington, DC, la campaña publicitaria cuenta con autobuses turísticos de dos pisos envueltos con anuncios de colores que muestran las famosos e irresistibles exportaciones ecuatorianas como el camarón, chocolate y rosas, así como los principales destinos turísticos en Ecuador como las Islas Galápagos , la selva amazónica, y las montañas de los Andes. Los autobuses serán visibles por toda la ciudad, incluyendo lugares emblemáticos como Union Station, La Casa Blanca, Dupont Circle, la Catedral Nacional, Embassy Row, el Cementerio Nacional de Arlington, el Pentágono, el Lincoln Memorial y el Monumento a Washington.

La campaña se lanza junto con una campaña en redes sociales que ofrece concursos con premios ecuatorianos únicos, así como el lanzamiento de un nuevo informe de comercio bilateral emitido por la Embajada del Ecuador en los EE.UU. que hace hincapié en el registro de aumento histórico de las exportaciones ecuatorianas a las Unidades Unidos.

Los anuncios comenzaron a promoverse en Washington desde principios del mes de noviembre y continuarán hasta el 28 de este mes. La próxima parada será en Chicago este 17 de noviembre y se estarán promocionando hasta mediados de diciembre. Si quieren conocer más sobre esta campaña, pueden acceder a www.keeptradegoing.com o www.ecuador.org.


Jose Cristobal—Celebrating 45 years of his dedication and hard work to the Embassy

Thursday, October 30th, 2014

After 45 years of service at the Embassy of Ecuador in Washington, D.C., Jose Cristobal Pilligua decided to say goodbye to the place and the people that saw him grow into the person he is today.

For the past four decades, Cristobal has devoted his life to the Embassy, several Ambassadors of Ecuador to the US and employees whom have taught him many valuable lessons and interesting stories. It all started when Cristobal came to the US in 1969 after getting a job offer from Ambassador Carlos Matilla, whom he met at a restaurant in Guayaquil, Ecuador. The opportunity could’ve not been any better for him as his family was already living in the country as well.

Following his arrival to the states, Cristobal began to work as Ambassador Matilla’s residence butler. His work was instantly noted and he was incorporated as an official staff member of the Embassy, where he has been working all these years. Cristobal has served as an administrative aide and has helped in providing logistical support to the Ambassadors that have in been in service.

From all the years spent at the Embassy, Cristobal says he has lived many significant moments and important visits, such as president Correa’s. “I remember one visit that everyone coined as the “blanket story” of president Correa. It was because I had bought and stored a new blanket/pillow that I knew one day would become handy. President Correa needed to rest in between his meetings and I wanted him to feel comfortable.”

Cristobal’s stories are endless. From a time when State Department personnel though he was the Ambassador to the time when he helped evacuate the Embassy’s premises during an earthquake in 2011. Although there are many interesting stories about Cristobal, the one that will always remain in the hearts of his friends and coworkers at the Embassy, is the one of a man who was loyal to those who surrounded him and who was always willing to go the extra mile for those who served at the Embassy during his time.

Now, officially retired, Cristobal is on his way back to Ecuador where he plans to spend his time growing cacao and coconuts in two small farms in the south of the country.


Ambassador Cely Meets with Angel Investors—Helping Ecuadorian Companies reach the U.S. Market.

Thursday, October 30th, 2014

Washington, D.C. (October 28, 2014) – American Angel investors met with Ambassador of Ecuador to the US Nathalie Cely to discuss the benefits and advantages of investing in Ecuador-based companies.

The group of participants includes six American investors seeking to invest in Ecuadorian business ideas, as well as business owners who seek to expand their operations to the Unites States and other international locations.

The event served as the second phase of Ecuador’s Innovation Challenge, where investors listened to business proposals prepared by the winners selected during the first phase of the competition in early July. The business ideas focus in the areas of software and technology, tourism and agribusiness, and renewable energy.

The third and final phase of the competition requires finalists to present their final business proposals to potential angel investors. In preparation to presenting to potential investors, the finalists will receive technical training, as well as business and presentation coaching.

The last phase will take place at the Ecuadorian Embassy in Washington, DC in November 2014.


Paola Molina— Give me an opportunity and I will take it by storm!

Thursday, October 30th, 2014

As Ecuadorian Paola Molina, PhD candidate, reflects on her journey to becoming a successful scientist, she recognizes that her parents helped pave the way for her by reinforcing hard work and determination.

When Paola turned 5-years-old, her parents made the decision to immigrate to the United States to seek higher opportunities of employment and education for their family. Her father, a trained physician, knew that practicing the profession in a foreign country was going to be a challenge. However, after a few years of trying to make it work, he made the move back to Ecuador once he realized that he wasn’t able to work in the US.

Paola’s father had exposed her from an early age to his work ethic and career, and as the years went by Paola learned to love the field. In 2000, her parents returned to New York with the hopes that Paola could take advantage of education opportunities in the US. By that time she already knew that she was following in her father’s footsteps and becoming a science major.

Paola recalled being inspired by scientists, especially her father. “They seem to know a lot. Biologists understand and know how things work,” she said after earning her Bachelors in Sciences from Cumberland University in 2008.

“When I graduated, a professor suggested that I get involved in a research project so that I could improve my chances of getting accepted into medical school. I decided that this would be another opportunity for me to seek more preparation in the science field so I took the challenge and enrolled in Middle Tennessee State University (MTSU) to pursue a graduate degree in Biology,” she added.

During her time as a graduate student, Paola focused her research on the effect of ultraviolet light on cancer cells. These studies further developed her interests in research. Paola graduated from MTSU in 2012, and that same year began the PhD program. She said her parents have been instrumental in encouraging her to continue working hard to achieve her goals.

And that has been exactly what Paola has been doing. Paola is one of the researchers at MTSU. She is focusing her research in mitochondrial diseases, which are diseases inherited through the mother’s side of the DNA. She expressed how she wants her research to make a positive impact in the scientific industry. “I want to help advance the research on these diseases, as the available treatments are still very risky for the patients.”

Paola is expecting to finish her PhD in 2016, and she hopes to join the research team at St. Jude Children’s Hospital. Her dream is to be a part of Mr. Douglas Gree’s team, one of the leading children’s cancer researchers in the country.

In retrospect, Paola says that coming from Ecuador and having learned the value of determination and hard work from her parents made her seize every opportunity in her career. “When you think about Ecuador, you may think that it’s a small country—but regardless of how small it is, we never give up. Give me an opportunity and I will thrive. I will work hard and take it by storm.”